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Bruce County holding free virtual event for businesses

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Bruce County is holding a free virtual event aimed at helping businesses face the challenges of the COVID-19 pandemic.

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The county is holding its Bridges to Better Business event on Wednesday, featuring Terry O’Reilly of CBC’s Under the Influence as the keynote speaker.

During the event, called Jump the Fence: The Power of Counterintuitive Thinking, O’Reilly will help local business owners and entrepreneurs solve today’s challenging business problems with counterintuitive thinking.

“We are happy to have Terry O’reilly speak to our local business community about how thinking out of the box can help business leaders creatively address today’s challenging business environment,” Bruce County Warden Mitch Twolan said in a news release. “Supporting our business community with new learning opportunities is crucial during this uncertain time.”

O’Reilly has spent decades in advertising creating award-winning campaigns for brands such as Labatt, Molson, Pepsi, Goodyear, Tim Hortons, Volkswagen, Nissan and Hudson’s Bay Company, the release said.

He has published two bestselling books The Age of Persuasion: How Marketing Ate Our Culture and This I Know: Marketing Lessons from Under the Influence.

Wednesday’s event is being held in partnership with The Hub in Huron-Kinloss, the Province of Ontario, and FedDev Ontario. It runs from 11:30 a.m. to 1:30 p.m. Businesspeople interested in taking part can register at www.eventbrite.ca/e/jump-the-fence-the-power-of-counterintuitive-thinking-tickets-126980894273

Business to Bruce was launched in 2014 as a collaboration between local networks of business owners, communities and the county. It helps businesses through a peer and local networks, webinars and events. More information on Business to Bruce is available at businesstobruce.com.

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